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Yellow Transportation |
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This article or section contains weasel words, vague phrasing that often accompanies biased or unverifiable information. Such statements should be clarified or removed. (September 2008) |
| Type | Public (NASDAQ: YRCW) |
|---|---|
| Founded | 1924 |
| Headquarters | Overland Park, Kansas |
| Website | www.myyellow.com |
Yellow Transportation Inc. is the largest subsidiary of YRC Worldwide Inc. (NASDAQ: YRCW) whose headquarters is in Overland Park, Kansas.
The history of this company dates back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
In 1968, the company name was changed from Yellow Transit Freight Lines to Yellow Freight System Inc. During the deregulation of interstate trucking in the 1980s, Yellow Freight System embarked on a massive restructuring by creating new distribution centers across the country to better serve customers. Then, in 2002, Yellow Freight System changed its name to Yellow Transportation Inc. to reflect the company's transformation into a full-service transportation provider.
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In 1929, A.J. Harrell enlisted the help of the E.I. Dupont Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the swamp holly berry would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
As the largest subsidiary of YRC Worldwide, Yellow Transportation Inc. has a mission to be the leading provider of guaranteed, time-definite, defect-free, hassle-free transportation services for business customers worldwide. The company provides regional, national and international transportation and related services to 400,000 customers by applying a wealth of resources:
Yellow offers a comprehensive set of transportation solutions delivered through MyYellow.com. Yellow has created a superb track record of high quality, reliability and safety with support from YRC Technologies, the in-house technology company.
The Yellow portfolio of transportation solutions includes:
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