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Visual analytics |
Visual analytics is an outgrowth of the fields Information visualization and Scientific visualization, that focuses on analytical reasoning facilitated by interactive visual interfaces.2
People use visual analytics tools and techniques to synthesize information and derive insight from massive, dynamic, ambiguous, and often conflicting data; detect the expected and discover the unexpected; provide timely, defensible, and understandable assessments; and communicate assessment effectively for action.3
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Visual Analytics is the integration of interactive visualization with analysis techniques to answer a growing range of questions in science, business, and analysis. It can attack certain problems whose size, complexity, and need for closely coupled human and machine analysis may make them otherwise intractable. Visual analytics encompasses topics in computer graphics, interaction, visualization, analytics, perception, and cognition.4
Visual analytics integrates new computational and theory-based tools with innovative interactive techniques and visual representations to enable human-information discourse. The design of the tools and techniques is based on cognitive, design, and perceptual principles. This science of analytical reasoning provides the reasoning framework upon which one can build both strategic and tactical visual analytics technologies for threat analysis, prevention, and response. Analytical reasoning is central to the analyst’s task of applying human judgments to reach conclusions from a combination of evidence and assumptions.5
Visual analytics has some overlapping goals and techniques with Information visualization and Scientific visualization. There is currently no clear consensus on the boundaries between these fields, but broadly speaking the three areas can be distinguished as follows. Scientific visualization deals with data that has a natural geometric structure (e.g., MRI data, wind flows). Information visualization handles abstract data structures such as trees or graphs. Visual analytics is especially concerned with sensemaking and reasoning.
Visual analytics seeks to marry techniques from information visualization with techniques from computational transformation and analysis of data. Information visualization itself forms part of the direct interface between user and machine. Information visualization amplifies human cognitive capabilities in six basic ways:5 6
These capabilities of information visualization, combined with computational data analysis, can be applied to analytic reasoning to support the sense-making process.
Visual analytics is a multidisciplinary field that includes the following focus areas:5
Analytical reasoning techniques are the method by which users obtain deep insights that directly support situation assessment, planning, and decision making. Visual analytics must facilitate high-quality human judgment with a limited investment of the analysts’ time. Visual analytics tools must enable diverse analytical tasks such as:5
These tasks will be conducted through a combination of individual and collaborative analysis, often under extreme time pressure. Visual analytics must enable hypothesis-based and scenario-based analytical techniques, providing support for the analyst to reason based on the available evidence.5
Data representations are structured forms suitable for computer-based transformations. These structures must exist in the original data or be derivable from the data themselves. They must retain the information and knowledge content and the related context within the original data to the greatest degree possible. The structures of underlying data representations are generally neither accessible nor intuitive to the user of the visual analytics tool. They are frequently more complex in nature than the original data and are not necessarily smaller in size than the original data. The structures of the data representations may contain hundreds or thousands of dimensions and be unintelligible to a person, but they must be transformable into lower-dimensional representations for visualization and analysis.5
With "Semiology of Graphics" Jacques Bertin’s wanted to developed a science of signs and symbols. This was the first attempt to studying graphics as a language. Bertin mostly focussed on statistical graphics and maps. Other theories of visualization are:4
Visual representations translate data into a visible form that highlights important features, including commonalities and anomalies. These visual representations make it easy for users to perceive salient aspects of their data quickly. Augmenting the cognitive reasoning process with perceptual reasoning through visual representations permits the analytical reasoning process to become faster and more focused.5